"Returning to Frumerman & Nemeth to help launch my new investment strategy was just like returning to work with old friends. Because we worked together so successfully a few years ago, I didn't hesitate to phone you when it was time for communications marketing support for my new product.
You helped refine my thinking on how to position and explain my atypical private equity real estate investing strategy, and together we developed an action plan for marketing to the right types of prospects and potential sources of referral.
As I said when I came back to work with you again, acquiring, owning and operating income generating multifamily housing in semi-rural areas takes some explaining. Compared to the more traditional investments in residential housing properties, telling the strategy story for our off-the-beaten-path real estate opportunity requires educating people about the market in which we invest before we can get into explaining our investment process. People have to understand and appreciate what I am investing in, and why, before I can discuss process. So, I knew this had to be built into both my shorter elevator pitch and full presentation.
As before, when you helped me better explain and market my fund that originated and serviced short-term, commercial real estate-backed bridge loans, I now have a clear story to tell about the why and how of my new strategy: the benefits that led me to select this type of private equity investing and how I go about assembling and managing a separately managed account portfolio of income generating properties for high net worth investors.
The speech I gave at the latest family office conference to introduce my alternative real estate investing strategy, which you helped me craft, is serving a useful afterlife in my marketing collateral. Having my speech transcript in my leave-behind brochure helps me retell, in print, my personal story as an investor and portfolio manager to prospects who were not in attendance. Also, the speech copy adds context to the role my strategy can play within their total investment portfolios. I appreciate your helping arrange that speaking engagement and my marketing materials distributed there.
Now I turn to carrying out the action plan we created for my new business prospecting among potential sources of referral and prospective investors.
Thanks again for your work and being part of my team again."
"I appreciate all your efforts in helping me create the storyline and marketing materials to explain and sell people on my new firm's portfolio strategy.
The initial feedback I'm getting from outsiders is very promising. One university endowment officer I met with commented that he really appreciated my 'evergreen' brochure that fully explains my investment process. He added that nine out of ten times he only gets a flip chart pitchbook from those who pitch him, so he often lacks the investment process detail he needs for his due diligence in an easily accessible marketing piece. Another endowment team I met with echoed that feedback. After telling me they liked how my investment process is clearly spelled out in my 12-page brochure-format marketing piece they then complained to me about getting too many 50-page pitchbooks from other money management firms. It's nice to be in a position where I am differentiating my firm from the competition at the same time I'm making prospective investors' jobs easier with my written storyline about how I invest.
Also, I've already received positive comments from other money managers about how professional my first quarterly letter reads and looks.
My new marketing collateral and graphic identity looks great and works well for me. I do very much like the look and feel they convey. Great design work!
I've valued your willingness to indulge my way of learning as we improved how the flow of my presentation can go at in-person meetings with prospects. Your research for my firm turned up some good contacts for me to reach out to.
You guys are the best. As I said to a business colleague whom I referred to you, I can't recommend you highly enough."
"Thank you for helping us get our new hedge fund business off the ground so we can start our marketing to prospective seed investors. As an investment management and hedge fund marketing firm working in joint venture with an external portfolio manager we required a buyer-focused explanation of our new strategy and the marketing tools to begin to sell it.
While we’re skilled at managing the selling process we don’t have the experience to build a fund storyline that best explains and positions a strategy that is based on a blend of technical analytics and fundamental analysis. So, we turned to Frumerman & Nemeth to create something that would serve our needs and satisfy our fund manager. Working with our manager you created a clear explanation that conveys the substance of how he thinks in a style that we need as marketers to communicate effectively with prospects. Then, taking the long and short version storylines you made to market our fund’s investment process, you created the sales materials we need to begin our marketing. You’ve improved our ability to compete for investor dollars and we thank you.
Also, we know our joint venture portfolio manager partner was so pleased with your work for our project that he has retained Frumerman & Nemeth for communications and sales marketing work for other parts of his money management business. Satisfying two clients in one job isn’t easy, but Frumerman & Nemeth did it.
Thanks again for all your good work."
"Thanks for helping us think out how to explain our new hedge fund strategy and for creating the copy and marketing materials for communicating our thinking to prospects. The storyline Frumerman & Nemeth built for us to use in our pre-launch marketing enables us to weave in how the thinking behind our long only strategy, whose storyline you helped us craft five years ago, serves as the foundation upon which our new long/short strategy was constructed.
Having a concise and differentiated way to communicate how we think and invest has reduced both the amount of time it takes for an investor to understand what we have to offer and for us to determine whether a suspect is a prospect or not.
Your work for us is much appreciated. While you can’t make market conditions easier you have surely given us the tools to more easily explain how we invest and communicate what we believe is our competitive edge."
"It was a pleasant surprise when my joint venture partner for my new hedge fund product told me he’d found and hired a communications marketing expert to help with our project and it turned out to be you — someone I’d worked with before…over 26 years ago!
You did such a great job in building the storyline and marketing materials for that joint venture product that I then hired Frumerman & Nemeth to craft a fresh storyline to better explain and differentiate one of my existing hedge funds. We’re printing the new marketing material you made us and getting it into the hands of our sales people. Thanks also for your consulting work for keeping us up to speed on best practices for serving institutional investors."
"Thanks for your communications marketing work over the past three years for our Asset Backed Lending hedge fund strategy. As part of our team, Frumerman & Nemeth helped us grow from pre-launch to over $220 million in assets under management. The storyline you helped us create to communicate our process both explained our fund and differentiated us from competitors. Your helping us gain industry conference speaking opportunities, and developing focused points to communicate at these events, increased our profile and promoted our expertise. Your targeted media relations marketing work that resulted in the feature profile article about us in Euromoney served as a very useful door opener when we introduced ourselves to prospective fund of funds investors offshore.
When we develop future products we will be pleased to have Frumerman & Nemeth on our team again."
"As the decade draws to a close it occurs to me that Frumerman & Nemeth has been our financial planning and investment advisory firm’s communications and sales marketing counsel for three and a half years. Your work has played a key role in redirecting our business, strengthening our ability to market and enabling us to better differentiate ourselves from the competition when we communicate with clients, prospects and those who influence them. So, as I pass on season’s greetings I also want to pass on our thanks for everything you’ve done for us to date.
When we first made Frumerman & Nemeth part of our team our firm had undergone a change in executive management and was looking to set a plan of action for pursuing higher net worth prospects, marketing to potential sources of referral and creating a more institutional quality level of client servicing and investor relations. Your counsel on refining a positioning strategy and branding for our firm and your help in developing the detail of the action plan with me got us off to a good start.
Back then, we had confusing explanations about our services and how we worked with clients. Our marketing collateral and website copy echoed that problem, and the caliber of our graphic design work exacerbated it. Our corporate graphic identity and the look of our marketing collateral did not represent the professionalism of the work we do for our clients. While we are based in a small town, and happy to be so, we required marketing storylines, copy and a graphic identity look and feel for our firm tantamount to that of our bigger city competition. Frumerman & Nemeth created these for us.
That accomplished, you helped us develop new prospective client profiles that better defined the target market we now could pursue. This proved valuable in focusing our staff members who were prospecting to individuals, and concentrating our marketing to potential sources of referral such as accounting and law firms. Next, Frumerman & Nemeth helped me develop presentation and seminar topics, write my speeches and create my slides. Using these, I could effectively explain to audiences of accountants and attorneys how we could help them help their clients. This was also important for our firm when it came to recommending a cross selling and referral process to the accounting firm that is a part owner of our business.
Frumerman & Nemeth has also been an integral part of our investor relations communications with clients, writing many of our quarterly letters and coming up with the topics as well. Additionally, your counsel and copywriting work helped us educate our clients in layman’s language about changes that we wished to make in their investment advisory agreements and investment policy statements, and how these would benefit them.
It’s the little things, too. When we were named to lists of top wealth managers you came up with ways to make the most out of it; from personal letters to clients to crafting ad copy that differentiated us from, and put us a cut above, the other named firms.
As I know I’ve said to you before, I’m very satisfied with the results of our work together. You’ve given us more and better ammunition with which to tell and sell our story to those who do not know us. (As we’ve discussed, I now see the lightbulb going on over the heads of prospects more frequently when speaking about what we do.) You’ve helped us make more evident to our clients the added value we bring in overseeing their financial plans and investment portfolios.
One of the most valuable things I get from having Frumerman & Nemeth on our team is the strategic and tactical counsel that helps me see the forest for the trees as I make business management, marketing and client service decisions. Your extensive experience in working with wealth management and investment management firm clients and your insights about the issues that are, or should be, of concern to us and our clients help me make more informed decisions for our business and our clients.
The economic environment at the start of this new decade provides a once in a generation opportunity for boutique financial planning and investment advisory firms such as ours to help investors rebuild lost wealth and better manage their financial futures. Frumerman & Nemeth has helped put us in a position to make the most of this opportunity and continue to grow our business.
So, as I said at the start, thanks again for everything you’ve done for us to date and season’s greetings to you both!"
"We came to Frumerman & Nemeth with a two-fold communications challenge: Many prospective investors have little familiarity with the single strategy in which we invest, and we’re a fund of funds. So our marketing often requires us to first provide an education about the strategy, and then we need to convince the prospect why they should invest through us rather than directly with the money managers. You’ve helped us make a better case for both the strategy and the benefits of investing through our firm.
Also, with your training support you’ve shown us how to turn our quarterly letters to investors into marketing tools to build investor loyalty and use during our selling cycle to help convert prospects into new investors. Rather than just being a dry reporting of our latest numbers, our letters now retell parts of our investment process story and reinforce the intellectual acumen of management here.
Lastly, as you know, because we were so pleased with what you did for us we recommended Frumerman & Nemeth to another hedge fund firm. We’re happy to learn that they too are delighted with the way you’ve helped them reshape their firm’s storyline and marketing presentation.
Thanks again for your good work."
"As a long-only hedge fund whose strategy doesn’t fit any common allocation category, we’d found it challenging, despite our having good performance, to explain the investment opportunity we saw and communicate the value of our portfolio management process.
You have genuinely helped us frame our message and articulate it as well as we can. If someone doesn’t invest after hearing our story now, then they just weren’t in our target market to begin with.
Also, we presented Frumerman & Nemeth with a very tight timeframe in which to help us craft a new storyline, create our new key marketing document and prepare a slide presentation and speech notes in time for us to tell our new story at a cap intro event at which we were scheduled to present. We had a deadline that you met fantastically. By the number of prospects that came up to us afterwards to ask questions and begin to get acquainted we can tell we now have a more marketable story. We’re now making a much better first impression.
We’re delighted with what you were able to get out of our heads and onto paper.
Thanks for your help."
"Thanks for helping our hedge fund create a more compelling and detailed way of explaining how we invest. The new storyline you helped us develop for our marketing materials and presentations enables us to better differentiate our firm from other value-oriented money managers.
We already had a positive experience in making our new presentation to a financial planning firm. They were very impressed and they had very few questions when we were done. They told us, “You guys hit on everything we’d like to know about how you do things.” Their president also commented, “I like that I can explain to my clients very clearly about what you’re trying to do.”
When we showed the brochure you created to a client of ours whose opinion we really respect he said to us, “This is very good. There’s no fluff. You get right to the point. It’s very well done.”
Also, as I mentioned, even our legal counsel has been quite complimentary of the storyline and copy that Frumerman & Nemeth wrote for us. As our legal counsel wrote me, “There is some good ‘user friendly’ information in this material about your investment approach. You could consider actually incorporating some of this information into your formal offering memorandum.” When kudos even come from the lawyers it just confirms that we’re on to a more powerful way of communicating the added value of our investment process and our expertise as portfolio managers.
Thanks for helping us see our hedge fund management process from a new perspective."
"We would like to thank you and your team for the work that you performed for us on two of our hedge fund strategies. There is no question that your firm has a well defined process, look and feel for [creating] printed and electronic communications for [our] clients and prospects. What we now have better reflects how we think and work as portfolio managers and differentiates us from our competition.
Thanks again for your work and all the time you spent with us."
"Thanks for coming up with a repositioning strategy for our hedge fund that hadn’t occurred to us. Since our firm’s investment strategy doesn’t fit into a style box category that investors are already allocating to, we have a harder story to tell than the typical money manager does.
The repositioning and marketing presentation copy that Frumerman & Nemeth created will help us explain to prospects the context in which to view us and educate them about how we invest. With your help, we’ve been able to give our new sales manager the ammunition he needs to take our story to institutional and high net worth investors. As he said to you, the work that Frumerman & Nemeth has done for us will make his job a lot easier."
"Thanks for the great job you did in building a sales marketing storyline that clearly communicates how our hedge fund invests and what sets us apart from the crowd.
While every money manager claims to have a disciplined process we knew we actually did; but we didn’t know how to explain it well. So, we never said it the same way twice. You solved that problem.
Our quant-based hedge fund’s new story, and marketing materials, gives us a better structure for explaining how we invest as well as greater control over how our story will be told by our third-party marketers."
"Thank you for helping our hedge fund build a more structured and persuasive storyline to explain how we invest and differentiate ourselves from the competition. At the recent verbal presentation we gave about our fund at a prime broker’s capital introduction conference (where no visual aids were permitted) the director of hedge fund services commented to us on the quality of our presentation and the sales marketing document we distributed. We stood out from the other firms that were presenting because the storyline of our presentation flowed, while the presentations from the other funds did not. Final confirmation that we’re now more effectively telling our firm’s story came when 29% of the investor attendees asked us to follow up with them individually. Thanks again for helping us get the important points of interest to prospective investors out of our heads and into our communications."
"You taught us how to take the time to think about who we were, the message we wished to convey and how to convey it consistently to the audience we wanted to reach. You gave new meaning to quality writing, paying attention to detail and patience in waiting for the right opportunity.
Because of your guidance, we are having one of the best years in sales in our company and the future looks extremely bright. We owe this success in large part to what you have been for us. Teamwork, timeliness, dedication and creativity are some words that come to mind when we think of you.
What we pay for your services is not enough to express the gratitude and appreciation for what you have given us."
"Thank you for helping our software company quickly turn the complex and conceptual information about our powerful and highly customizable pattern prediction software application into a concise buyer-focused storyline that our prospective customers can clearly understand.
The sales letter of introduction that you wrote for us is getting prospects to take our follow up phone calls.
The marketing collateral pieces you wrote, which present sample applications of our software, and explain the technology behind it, are helping us communicate our product’s uses and capabilities to prospects that don’t have software programming or statistical analytics backgrounds.
We are also glad you could meet us in London at our satellite office to help us strategize on how to implement our sales marketing efforts in the UK and Europe.
You also helped us make new contacts with people who may be able to help us spread the word among our target audiences about what we have to offer.
Finally, I would most like to thank you for the strong depth of industry experience and professionalism, which helped us invaluably and made working with your firm one of the best experiences a client could ask for when turning to an outside firm.
For all of these things, you have my highest recommendation."
"We are delighted in the great response [we] are receiving from our clients and prospects to our Wall Street Journal feature story placement. The coverage Frumerman & Nemeth generated has produced third-party endorsement for the insight of [our] expertise. This has resulted in the most successful marketing response to a new product launch in our department’s history. Money couldn’t buy a better placement. It was fantastic."
"Frumerman & Nemeth does good work for us under what have been less than ideal investing conditions. While typical media coverage for many mutual funds and their managers focuses on being quoted predicting what stock will outperform over the next quarter or year, the media coverage Frumerman & Nemeth generates for us focuses on explaining and promoting the investment philosophy, approach and methodology we follow. We appreciate that such coverage is both harder to achieve and more valuable to have."
"Thank you for getting us press coverage that showcases our expertise and differentiates us from our competitors. As a result of this third-party endorsement, we are getting requests for meetings to discuss our services from prospective clients who we would not otherwise have identified.
The tangible results you produced speak for themselves. Thank you again."
"We knew we had an exciting company story to tell. However, in order to market our products and services and attract new investors, we realized we needed to make a conceptual sell. On our own we were not always as effective as we should have been in explaining our business and presenting the various contexts in which our audiences should view us. That’s where Frumerman & Nemeth has been of highest value to us. Frumerman & Nemeth has helped us successfully get our message across to our diverse prospective customers and potential strategic partners.
You created for us a refined, buyer-focused storyline that better positions and promotes our company, its products and its lines of business; and you did so meeting a two-week rush deadline we had for producing a brochure to distribute at a major presentation we had scheduled.
You’ve helped us meet our media relations marketing challenges as well. We never had a structure and replicable process for managing their promotion. Now we do. We never before received coverage in our key targeted press for a product launch. Now we have.
We want you to know that we appreciate your commitment to helping us grow our company. Our only regret about your work with us and on our behalf is that we didn’t find and hire you earlier."
"Frumerman & Nemeth has truly helped lay the foundation for [our] communications and sales marketing effort.
Frumerman & Nemeth was extremely helpful in enabling us to communicate better the benefits of investing with [us] to our prospects and to develop [our] umbrella positioning strategy.
We have had very positive feedback on the more compelling positioning and stronger presentation content that Frumerman & Nemeth helped create for marketing our product."
"In case I haven't mentioned it yet, I am very happy with my choice of you guys to propel us into the next stratosphere! Everyone here is thrilled to have you, and quite impressed with your performance so far and your dedication to our cause. Instead of a six month contract, I should have asked for six years!"
"This letter details the work done by your firm from the time of your retainer. In general, Frumerman & Nemeth provided communications marketing counsel and copywriting regarding the pre-launch planning, communications marketing start-up activities and web site content development.
Frumerman & Nemeth helped to:
Refine strategic positioning;
Establish agreed to language for telling each of the company’s primary stories to prospects and those who influence them, and establish responses to their likely questions;
Draft three marketing documents:
A sales marketing document to use in seeking additional funding and joint venture partners;
A communications marketing document to be used to tell the initial story to the media; and
Web site copy to tell the company story to prospects and to define the brand;
Develop a campaign plan for a media relations marketing program;
Identify key issues to be addresses publicly throughout the first year of launch;
Develop and refine marketing survey questionnaires;
Advise of advertising copy themes; and
Gather and analyze competitive intelligence.
We appreciate the work you’ve done for us. We certainly wish you well in all your future endeavors."