Articles by, and interviews with,
Bruce Frumerman, President, Frumerman & Nemeth Inc.
Marketing Your Hedge Fund in 2009: What You Need To Know
from Canadian HedgeWatch, vol. 9 issue 3 - March 2009
Rethinking Marketing Strategy: Extending sell cycle will require managers to develop investment storylines to maintain interest
from Opalesque Alternative Market Briefing - February 2009
Marketing The Emerging Manager In This Changed Environment
from Emerging Manager Focus - January 2009
Hedge Fund Marketing Challenges In The Recessionary, Post-Madoff Environment
from Hedgeworld - January 2009
Selling To Prospects Who Don't Already Know You
from Canadian HedgeWatch, vol. 8 issue 5 - Sept./Oct. 2008
Making The Most Out Of Your Cap Intro Presentation
from Hedgeworld - September 2008
Marketing Your Hedge Fund (chapter 4)
from "Which Way Next For Hedge Funds? A Guide for Managers, Banks & Investors"
Special Report from IFR Market Intelligence, Reuters - August 2008
Roadblocks To Selling Success: Examples to learn from
from Emerging Manager Focus - April 2008
Brand Or Commodity: Which Will Your Firm Be?
from Emerging Manager Focus - February 2008
Who Will Be Telling And Selling Your Story?
from Emerging Manager Focus - December 2007
Cap Intro Presentations — the view from the audience
from Emerging Manager Focus - September 2007
Growing Assets Beyond Friends & Family
from Emerging Manager Focus - June 2007
Is Your Firm's Story Good Enough?
from Hedgeworld's Accredited Investor - April / May 2006