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In The News

Articles by, and interviews with,
Bruce Frumerman, President, Frumerman & Nemeth Inc.

Investors Reveal Where Hedge Fund Marketers Are Underperforming
from Hedgeworld - March 2009

Haunted Hedge Fund Managers Getting No Sleep
from HedgeConnection Blog, November 2009

Format Should Fit Function
from Investor Relations News, October 2009

Woodfield Fund Administration interviews Bruce Frumerman about Hedge Fund Marketing
from Woodfield Wire, September 2009 - Woodfield Fund Administration's monthly newsletter for hedge fund managers and other industry professionals

"Active Managers Adjust Sales Pitch"
from Financial Times, August 3, 2009 FTfm magazine - the FT’s monthly review of the fund management industry

Marketing Your Hedge Fund in 2009: What You Need To Know
from Canadian HedgeWatch, vol. 9 issue 3 - March 2009

Rethinking Marketing Strategy: Extending sell cycle will require managers to develop investment storylines to maintain interest
from Opalesque - February 2009

Marketing The Emerging Manager In This Changed Environment
from Emerging Manager Focus - January 2009

Hedge Fund Marketing Challenges In The Recessionary, Post-Madoff Environment
from Hedgeworld - January 2009

Selling To Prospects Who Don't Already Know You
from Canadian HedgeWatch, vol. 8 issue 5 - Sept./Oct. 2008

Making The Most Out Of Your Cap Intro Presentation
from Hedgeworld - September 2008

Marketing Your Hedge Fund (chapter 4)
from "Which Way Next For Hedge Funds? A Guide for Managers, Banks & Investors"
Special Report from IFR Market Intelligence, Reuters - August 2008

Roadblocks To Selling Success: Examples to learn from
from Emerging Manager Focus - April 2008

Brand Or Commodity: Which Will Your Firm Be?
from Emerging Manager Focus - February 2008

Who Will Be Telling And Selling Your Story?
from Emerging Manager Focus - December 2007

Cap Intro Presentations — the view from the audience
from Emerging Manager Focus - September 2007

Growing Assets Beyond Friends & Family
from Emerging Manager Focus - June 2007

Is Your Firm's Story Good Enough?
from Hedgeworld's Accredited Investor - April / May 2006