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A
media relations marketing branding program for a little
known mutual fund family helped it become one of the most
recognized names in the marketplace and attract billions in
new assets under management. No advertising or direct mail
marketing were used.
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A
new sales presentation and media relations marketing program
enabled a client to increase revenues by $5 million in 16
months.
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A
restructured sales presentation with new, buyer-focused key
selling messages helped a client land a $50 million account
that it had been on the brink of losing
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One
press placement helped a client attract $15 million worth of
new business.
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A
client attracted new business as a result of a media
relations marketing program that got prospects to read
about, and buy into, the client’s services — despite the
fact that the prospects had not read the sales materials
sent to them.
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New
sales letters that better positioned a client and its
services motivated prospects to request meetings even before
the salespeople made their follow-up calls.
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A
media relations marketing campaign publicizing his plight
aided a client in obtaining financial compensation from the
German government for property expropriated by the East
German communists after World War II.
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A
small mom-and-pop published trade magazine increased
subscription and advertising revenues, and established a
branding as the leading business magazine in its industry as
a result of our idea to refocus and restructure their
publication and our program to market it.
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An
audit of a client’s sales marketing program identified
five additional prospect types to pursue above the single
type it had identified on its own. A new positioning
strategy and sales presentation were created to enable the
client to market to these six types of prospective
investors.
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